
Cinematic / narrative
When your product needs a story people want to stay for.
Performance creative for DTC brands on Meta. A fresh slate of video ads every two weeks, built from your account data and tested to find the next winner before the last one fades. Produced with AI, directed by people.
Book a creative audit call30 minutes. We go through your live ads with you, and you leave with three angles to test, whether or not we work together.
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Every video ships with several opening hooks, so you can test the first three seconds, not just the idea.

When your product needs a story people want to stay for.

When an idea lands better delivered by a person.

When a recognisable character can make your brand stick.

When a simple idea needs a tactile, playful explanation.
Original songs, hooks and music-led films built around your product and brand voice.
Bring a video you love. We’ll rebuild its hook, pacing and visual idea in your brand’s own style, with original assets.
Motion graphics for product stories, feature reveals and launches.


Chris VillonesFounder & creative director
I’m Chris Villones, the creative mind behind every Now Creative ad. I direct the ideas and the details that turn them into a finished batch.
Four steps, on repeat, so a new winner is always ready before the last one tires.
Scale your creative, not your headcount.
Not when they're directed well. Every presenter has a script, pacing, wardrobe and setting, and a person reviews every video against your brand before you see it.
You or your media buyer. We deliver named files and a test plan for which hooks to run against each other. Media buying can be scoped separately.
Your first ads arrive two business days after you approve the scripts. After that, a fresh batch at least every two weeks.
You approve every script before we produce anything; if you don't, you pay nothing. And we deliver on time, or it's on us.
Either. Some brands come with concepts, characters and a clear voice; we build on them. Others hand us the product and their goals; we take it from research to finished ads. Every script comes to you for approval before anything is made.
You do, once they're paid for, on every paid and organic channel. Music is always commercially licensed, and AI presenters never use a real person's likeness without their written consent.
Pick a time for a 30-minute creative audit call. We'll go through your live ads with you, and you'll leave with three angles worth testing, whether or not we work together.
chris@nowcreative.art